Updated: 11 November 2026 — gold is Rs430,836 per tola (down Rs1,500 from Rs432,336) after the Tuesday 10 November announcement.
On Tuesday 10 November 2026, the gold price in Pakistan fell again. 24-karat gold fell by Rs1,500 to Rs430,836 per tola, and 10 grams cost Rs369,372. Silver stayed the same at Rs5,723 per tola. In the world market, gold fell by $15 to $4,083 per ounce.
Assalam-o-Alaikum, my dear readers. I hope you and your family are well today. I am Maryam, and I am writing this article in a hurry, because my phone has not stopped ringing since yesterday evening.
It started with my khala in Lahore. Her daughter’s shaadi is coming in December, and the family has been saving for the gold set for a year. “Maryam,” she said, “tell me the truth. The gold price in Pakistan has fallen again. Should we buy now, or wait?” Then my neighbour knocked on my door with the same question. Then a reader sent me a message. Three people, one question, in one evening. So here is the truth, in the simplest words I can find.
The gold price in Pakistan has fallen hard. On Saturday 31 October, 24-karat gold fell by Rs10,800 in a single day and closed at Rs409,736 per tola. That is the rate announced by the All Pakistan Sarafa Gems and Jewellers Association, the sarafa association. The price of 10 grams fell by Rs9,259 to Rs351,282. Silver also fell, by Rs142 to Rs5,388 per tola. And this was the second fall in two days. On Friday, gold had already fallen by Rs5,100 to Rs420,536 per tola. So in two days, gold has fallen by Rs15,900 per tola. From Rs425,636 on Thursday to Rs409,736 on Saturday. That is a big fall. The biggest in a long time. Now let me explain why it happened, what it means for your family, and one thing that is confusing many people: why different websites show different gold rates.
Why Did Gold Fall So Much in Two Days?
Gold does not fall because of one shop in Lahore or one market in Karachi. Gold falls because the whole world changes its mind about gold, and Pakistan follows. In the international market, gold fell by $108 in one day on Saturday, to $3,872 per ounce. On Friday it had already fallen by $51 to $3,980 per ounce. So in two days, world gold fell from $4,031 to $3,872. That is a fall of $159 per ounce. When the world price falls, our price must fall too. It always works like this. Our local price is the world price, changed into rupees, with a small extra amount added.
Why did the world price fall? There are a few reasons, and I will keep them simple. First, gold had gone up very fast in the last few months, and many big investors decided to sell and take their profit. When many people sell at the same time, the price falls. Second, America’s central bank kept its interest rates unchanged this week, and that made the dollar stronger. When the dollar is strong, gold usually becomes cheaper, because gold is bought and sold in dollars. Third, the fear that was pushing people to buy gold has become a little less. Gold is the metal people run to when they are scared. When they are a little less scared, they run a little less.
Let me also tell you something important. Gold fell below $4,000 per ounce for the first time in a year. Just a few days ago, on Wednesday 28 October, gold had gone UP by Rs3,500 per tola in Pakistan, to Rs425,636. On Thursday it stayed the same. Then Friday and Saturday took it all back, and more. This is how gold moves. It goes up stairs, and it comes down in a lift. Fast. Anyone who bought gold at the peak on Thursday, at Rs425,636 per tola, is already Rs15,900 per tola down by Saturday. That hurts. I know. But it is also how gold has always behaved, in Pakistan and everywhere else.
Why Do Different Websites Show Different Gold Rates?
Now let me clear up the confusion, because many of my readers wrote to me about this. On Friday, some websites showed the gold price in Pakistan as Rs420,536 per tola. Other websites showed around Rs406,000 to Rs409,000. People asked me, “Maryam, which one is true? Are the jewellers lying?” No. Nobody is lying. There are two different kinds of rates, and this is the part no one explains to ordinary people.
The first kind is the sarafa rate. That is the rate announced by the All Pakistan Sarafa Gems and Jewellers Association. It is the official market rate of the jewellers. When The News writes “gold fell to Rs409,736 per tola”, that is the sarafa rate. It is announced once a day, after the market closes. It includes a $20 premium over the world price, which covers the cost of bringing gold into Pakistan.
The second kind is the live calculator rate. Many websites show a rate that changes every minute. They take the live world gold price and change it into rupees at the live dollar rate. That rate is usually lower than the sarafa rate, because it does not include the premium and the local market costs. On Friday, those calculators showed around Rs406,000 to Rs409,000 while the sarafa rate was Rs420,536. On Sunday 1 November, the calculators show around Rs408,345. They are not wrong. They are just measuring a different thing.
So which rate should you use? If you are going to buy a gold set from a jeweller in your bazaar, use the sarafa rate. That is the rate your jeweller will use. The calculator rate is useful to see the direction, up or down, but it is not the price you will pay in the shop. I am telling you this because I do not want you to walk into a shop, show the jeweller a number from your phone, and have an argument. The jeweller is not cheating you. He is using the sarafa rate, and now you know the difference too.
What About 22K and 21K Gold?
Not everyone buys 24-karat gold. In Pakistan, most jewellery is 22-karat or 21-karat, because pure 24-karat gold is too soft for daily wear. A bangle made of pure gold would bend. So jewellers mix a little other metal to make it strong. That is why you must know the rate for your karat, not only for 24K.
Here are the rates for Tuesday 10 November, worked out from the official 24K sarafa rate of Rs430,836 per tola: 22-karat gold is Rs394,933 per tola, or Rs338,603 for 10 grams. 21-karat gold is Rs377,107 per tola, or Rs323,201 for 10 grams.
And silver? Silver stayed the same this time. One tola of silver is still Rs5,723, on Tuesday 10 November. On Friday it was Rs5,678 per tola, after falling by Rs85 that day. If your family buys silver for a gift or for a daughter’s set, the same rule applies. The rate follows the world market, so it moves when gold moves.
Should You Buy Gold Now?
This is the question my khala asked me, and I must answer it honestly. I am not a financial expert. I am a writer, a mother, a Pakistani woman who watches prices like you do. No one can tell you what gold will do tomorrow. Not me. Not your jeweller. Not the man on television. Anyone who says “gold will definitely go up” or “gold will definitely fall” is guessing, not knowing.
But I can tell you how ordinary families think about it. If you are buying gold for a wedding in December, like my khala, and the price has just fallen by Rs15,900 per tola, many families buy a part of it now and keep some money for later. They do not buy everything on one day. They buy in small parts. That way, if the price falls more, they have money left. And if it goes up, they already bought some at the lower price. That is the simple, sensible way. Do not sell your wife’s old bangles in a panic. Do not take a loan to buy gold. And never buy from a shop you do not trust, even if the rate looks a little cheaper. A trusted jeweller and a proper receipt matter more than a saving of a few hundred rupees.
One more thing. November is the start of the wedding season in Pakistan. When the rate falls before the wedding season, more families come to the bazaar, because gold is a little cheaper for the shaadi sets. Jewellers usually see more customers in November. So if you are planning to buy, do not wait for the last week before the wedding. Go early, look at two or three shops, compare the making charges, and then decide with a calm mind. Gold is a big decision. Take your time.
My Own Small Story, and the Honest Ending
Let me tell you a small personal story. My ammi has a pair of gold bangles from her own shaadi. She does not wear them every day. She keeps them in a small box, wrapped in cotton, and she takes them out on Eid and on family weddings. Once, when I was young, I asked her why she never sold them when the price went up. She smiled and said, “Maryam, gold is not for selling. Gold is for keeping, for your daughters, for a bad day.” I did not understand her then. I understand her now. For most Pakistani families, gold is not an investment on a screen. It is a mother’s bangles. It is a daughter’s set. It is the savings that live in a box, not in a bank.
So yes, the price has fallen by Rs15,900 in two days. That is real money. But gold has fallen before, and it has gone up again. It fell in the past, and it recovered. It may fall more next week. It may also rise. No one knows. What I know is this: buy gold when you need it, buy it from a jeweller you trust, keep your receipt, and do not let one bad week, or one good week, decide a decision your family will live with for years.
I will keep watching the gold price in Pakistan every day, and I will tell you when something big changes. That is my promise to you. If you want to read my earlier articles about prices that affect your kitchen and your home, I also wrote a simple guide on how to start a business in Pakistan, because many families are looking for extra income in these hard times.
Questions People Keep Asking Me
The latest announced rate is Rs430,836 per tola for 24-karat gold, announced by the All Pakistan Sarafa Gems and Jewellers Association on Tuesday 10 November 2026, down Rs1,500 from Rs432,336 on Monday 9 November 2026. The price of 10 grams of 24-karat gold is Rs369,372.
Gold fell because the world price fell. In the international market, gold fell from $4,031 per ounce on Wednesday to $3,872 on Saturday, a fall of $159. Big investors sold gold to take their profit, and America’s central bank kept its interest rates unchanged, which made the dollar stronger. When world gold falls, the gold price in Pakistan follows, because our rate is based on the world price plus a $20 premium.
There are two kinds of rates. The sarafa rate is the official rate announced by the All Pakistan Sarafa Gems and Jewellers Association once a day. The calculator rate on many websites is worked out live from the world gold price and changes every minute. The calculator rate is usually lower because it does not include the $20 premium and local market costs. Your jeweller uses the sarafa rate, so use that rate when you go to buy.
Nobody can tell you what gold will do tomorrow, and this article is not financial advice. Many families buy in small parts instead of everything on one day. If you are buying for a wedding, compare two or three shops, ask for the making charges separately, buy from a jeweller you trust, and keep your receipt. Do not take a loan to buy gold, and do not sell your family gold in a panic.
Silver is Rs5,723 per tola on Tuesday 10 November 2026 — the same as on Monday. On Friday 6 November it was Rs5,678 per tola, after falling by Rs85 that day. Like gold, the silver price follows the world market.
Dear readers, that is the full story of the gold fall, as it stands today. A fall of Rs15,900 in two days is big, but it is not the end of the world. Gold has fallen before. It has gone up before. What matters is that you know the real rate, you know why it fell, and you know the difference between the sarafa rate and the calculator rate. That knowledge is worth more than any guess about tomorrow. Take care of yourselves and your little ones. If you have questions, please ask me through our Contact Us page. I read your messages, and I will try to answer with the same care I would want for my own family. Take care.